Printed Date: 23/01/2018

GLL staff will ‘go the extra mile’ for Sport Relief

The UK’s leading leisure charitable social enterprise GLL will use its biggest ever call to action to mobilise its 10,000 staff to help customers walk, run, swim and cycle themselves proud making over three million customer visits while raising an unprecedented £500,000 for Sport Relief. The money raised for Sport Relief will help to transform lives right here at home in the UK and in the world’s poorest communities.

In November, using its customer brand Better, GLL became the official health and fitness partner for Sport Relief 2016 - the first time a not-for-profit has partnered with Sport Relief in this category. The third sector partnership allows for both GLL and Sport Relief to help reach their objectives, by using community sport to change lives for the better, whilst offering GLL’s members and non-members training support ahead of the Sainsbury’s Sport Relief Games, which are taking place Friday 18th - Sunday 20th March.

Since November, the sports and leisure provider has been reaching out to its staff in leisure centres, gyms, pools, libraries and childrens’ centres – to capture their energy, ideas, sporting talent and enthusiasm and help meet the fundraising target through a myriad of sporting challenges.

Mark Sesnan, MD, GLL, said:

“Our staff are our greatest asset. I am immensely proud of the commitment they’ve shown in getting behind our unique Sport Relief partnership as fundraisers, advisers, coaches and advocates to our customers, helping them improve their health and fitness while fundraising to meet our target of £500,000 for Sport Relief.

“As a charitable social enterprise we re-invest all our proceeds into sport and leisure. And having some great facilities UK wide means we can use these and our enthusiastic staff to raise money for Sport Relief in new and increasingly creative ways.”

GLL will offer existing members and non-members some first class venues for their training challenges. Iconic facilities include Zaha Hadid’s London Aquatic Centre, The Copper Box Arena as well as over 100 other sports and leisure facilities across the country.

Activities will include:

  • 25 February – 1 March – ‘GLL Staff Swim Challenge’ – a team of 12 GLL staff will swim 33 miles in 33 pools over 6 days covering each region GLL operates in. Ends at London Aquatic Centre, Queen Elizabeth Olympic Park
  • 1 March – ‘North v South Exercise Bike Ride’ – sponsored fundraisers at either end of the country are invited to take part in a 24 hour ‘Bike Off’
  • 3 March – Mass Fitness Class 7pm - 8pm at 100 of GLL’s Better centres. Up to 10,000 are expected to take part
  • 5 March – over 100 participants will join a walk over the marathon distance of 26 miles between Frome and Bath
  • 12 March – National -Athon Day. Bounce-athon, Cycle-athon, Dance-athon. All-day-relays to take place across GLL’s estate
  • 6-13 March – GLL senior staff including MD Mark Sesnan will take part in a Corporate Cycle Ride linking starting in Belfast – travelling through GLL’s 8 UK regions - ending in London’s Queen Elizabeth Olympic Park  

Being part of one of the UK’s largest fundraising campaigns will help GLL’s leisure network reach out to the community at grass roots level and encourage more people to take up exercise in the run up to, during and beyond the Sainsbury’s Sport Relief Games.

Comic Relief Chief Executive Officer, Kevin Cahill, said: “We’re really excited to have GLL on board as official health and fitness partner for Sport Relief 2016. The partnership with GLL is a very natural fit, with the organisation helping us encourage the nation to get together to get active, raise cash and change lives. The team at GLL, along with all our partners, are helping to make this year the biggest and best Sport Relief yet, with more ways than ever for everyone to take part and feel proud.”

GLL runs over 230 venues across the UK, many on behalf of local authorities. All have been challenged to come up with ways to raise money for Sport Relief.

Up to half a million customers and staff at its pools, trampoline parks, leisure centres, spas, libraries, children’s centres and playgrounds will be invited to play their part in the corporate fundraising challenges and help to make Sport Relief 2016 the best yet.

Find out more at: www.better.org.uk/sport-relief