Printed Date: 23/01/2022

Our four pillars

Our four pillars

The four pillars are the cornerstones of GLL – our guiding principles that sit at the heart of our business. Each pillar is of equal importance; in fact, they’re often referred to as our ‘quadruple bottom line’.

Through our success, we know that delivering a quality service with exceptional people working to engage the community helps to ultimately deliver a better business. Without one pillar, all would fail.

We really believe in living our ‘Achieve more’ mantra and these four pillars show us how we put this into action:


Better service

Our commitment to serving the community means we seek customer satisfaction by ‘getting it right’ first time. Continually striving to be the best, we work to exceed expectations and consistently deliver high quality, value-for-money services. We want to be known for being reputable, personable and engaging with our customers.


Better people

We believe a better person is passionate, active and inclusive. They have self-belief, integrity, care about our social agenda and are committed to service and excellence. Continually developing and results-driven, they have a positive, ‘can-do’ attitude and want to make a difference. They’re great communicators who lead and inspire through their own involvement.


Better communities

We’re about community engagement, accessibility and working in partnership to get things done. We stand for being charitable, inclusive and for bringing social benefits. We want to create a sporting legacy following on from the 2012 London Olympic and Paralympic Games. And we’re dedicated to improving the health and well-being of local communities and to establishing a healthy lifestyle legacy for future generations.


Better business

For us, it’s important that as a business we should be innovative, stable, ambitious and performing at the top of our game. We seek to be trustworthy, sustainable and affordable. Through a combination of sound investment and working in partnership, we’re always striving for success – in all that we do.