Marketing

David leads the marketing strategy for the GLL and Better brands, helping more people get active, learn and connect. For David, great marketing starts with understanding people and the communities they live in.

David joined GLL in 2016 and became National Marketing Manager in 2018. He led GLL’s ‘I Choose’ campaign, which showed how GLL reinvests in communities as a social enterprise and won the Storyteller Award at the NatWest SE100 Awards.

Since becoming Head of Marketing in 2021, David has built national and local marketing teams to action his long-term marketing strategy for GLL. This is a strategy that focuses on making it easier for people to access local leisure and library services, while championing the people and partnerships that drive our mission and strengthen our communities across the UK.

In 2025, colleagues recognised him with GLL’s Pride Award.

Before GLL, David spent 13 years in marketing in Australia, where he learned how a global brand can still feel local, leading campaigns, sporting partnerships and grassroots community programmes.

Alongside GLL, David co-chairs Out For Sport, a charity working with grassroots sports clubs to make sport more inclusive for LGBTQ+ people across London and the South East.