Leisure Operations Service Delivery

Jamie is an experienced Senior Leisure Director with a passion for creating outstanding leisure, fitness, and wellbeing experiences that positively impact individuals and communities. Throughout his career, he has led large-scale leisure operations, managed high-performing teams, and delivered strategic initiatives that have driven commercial growth, operational excellence, and customer satisfaction.

Jamie’s leadership style is centred on people, performance, and purpose. I believe in empowering teams, developing talent, and fostering a culture of accountability, innovation, and continuous improvement. With extensive experience in business development, stakeholder engagement, budget management, and service transformation, He has successfully led complex operations while maintaining a strong focus on customer experience and community outcomes.

He is committed to promoting healthier, more active lifestyles and building meaningful partnerships with local authorities, community organisations, and commercial stakeholders. By balancing commercial objectives with social value, he strives to deliver sustainable services that enhance wellbeing and create lasting impact.

Driven by a commitment to excellence, Jamie continues to champion innovation and operational best practice, ensuring leisure services remain accessible, inclusive, and responsive to the evolving needs of the communities they serve.