Pitch booking solutions company PlayFootball have added a further 11 GLL venues which can now be conveniently hired online on their platform - keeping more local communities across the UK active, with more people playing more often.

With National reach, PlayFootball have managed bookings for GLL’s all-weather pitches since 2018, currently servicing over 1m player visits per annum.

Their strategic aims align strongly with worker-owned co-operative and charitable social enterprise GLL's wellbeing ethos. Both organisations wish to support grassroots sport for the health and societal benefits it brings.

The successful link-up - which from this April supports bookings at 45 venues - provides 200,000 hours of community programming annually generating nearly £7m in social value (Source: 4Global).

Andrew Clark, GLL's Head of Aquatics & Sports said:

"GLL's partnership with PlayFootball has allowed a real shift in focus on pitches. Utilisation has increased, meaning more people in our communities staying active."

"PlayFootball have also been very effective at driving casual bookings during the off season which has made a real difference."

Steve Bennett, Chief Commercial Officer at PlayFootball said:

“As partners of GLL, we are proud to provide specialist management services to optimise social impact and community participation levels on their outdoor sports pitches. It's something we have successfully delivered for many years."

"Adding more GLL facilities to our partnership means we can boost grassroots sport by getting more people playing more often. It's a 'win:win'."

PlayFootball are also sponsors of the GLL Sport Foundation - the largest independent athlete support programme in the UK, now in its 18th year. This year over 3,200 athletes will share a fund of £2.23m to support their sporting journeys.

For more information about the services PlayFootball provide, go to:

https://business.playfootball.net/

For more information about pitch bookings, go to:

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