GLL's Spa Group rebrands as Spa Experience
Spa Experience by Better, the new brand for the spa group formerly known as Spa London, was unveiled at a VIP launch event held at Porchester Hall in London last night (25th May 2016).
The evening celebration showcased Spa Experience’s new look, its signature treatments and product range, while partner brands including Elemis, La Sultane De Saba, Murad and Essie provided skincare demonstrations and skin analysis, masterclasses and complimentary manicures to the guests.
The group first launched in 2007 with a single spa at Bethnal Green in East London. The facility was the UK’s first ever public sector day spa and went on to revolutionise the market, by offering a high quality service but with less of the cost and exclusivity of spas that had gone before.
There are currently seven spas within the group all of which operate within Better leisure centres, but rapid expansion during 2016 and 2017, beyond the organisation’s London heartland led to the decision to rebrand.
Melissa Evans, Group Spa Manager at Spa Experience explains: “Rebranding from ‘Spa London’ to ‘Spa Experience by Better’ was first and foremost a practical decision, in 2016 we’ll be expanding far beyond our London base and we felt that our original name would no longer reflect our offer.
“We believe that the experience we offer is truly unique. A warm welcome and inclusivity for all is one of the cornerstones of the business, reflecting the social enterprise ethos of our parent organisation GLL. That’s why we felt that the new brand – ‘Spa Experience by Better’ was right and focussed on what is really important to us.
“Our expansion this year will see new branches open across the UK; extending as far as Belfast in Northern Ireland and Taunton in the West Country. Our model of opening spas within Better leisure facilities has been hugely successful and our expansion reflects demand from local authorities for us to replicate this within a host of new localities.”
The rebrand from Spa London to Spa Experience by Better will roll out in-spa and online from 1st July 2016.