Printed Date: 05/12/2021

Strategy, Vision & Culture

We exist to make community services and spaces better for everyone. That means providing access to quality community leisure and fitness facilities - and more - at a price everyone can afford.

We’re a charitable social enterprise, which means we work for the benefit of everyone: the public, the communities we work in, the environment, our staff and our partners. As a result, we’re proud to be the first leisure operator in the UK to be awarded both the Social Enterprise Mark (which we held from 2010 until 2013) and the Prime Minister’s Big Society Award.

About GLL

In 2018, GLL turned 25 years old. And we’re as excited about the future today, as we were back in 1993. Of course, we’re always looking to provide better services and spaces. Now that we’ve moved beyond leisure, we’re exploring what else we can provide for communities – such as libraries, children's centres and playgrounds. All of which we’ll run in our charitable, social way.

People Vision

As a worker-owned charitable social enterprise, it’s no surprise that people sit at the heart of our business.  Our people play a critical role in delivering high quality services to customers and clients. In return, we invest considerable time and resources to develop and motivate them.

Being a Social Enterprise

GLL is here for the good of the community and is a not-for-profit organisation. As firm believers in the power of social values, this is what being a social enterprise means for us… 

Our Four Pillars

We believe GLL is unique and not just because we were the first leisure trust in the UK. Our four ‘pillars’ sit at the heart of our business delivery and form the vital DNA that makes us tick.

Our Corporate Plan

GLL has come a very long way since 1993 and we aim to bring ‘social added value’ to communities for many years to come. Here’s a personal statement from our Chair and CEO, followed by a summary of our aims and vision for the future.

Senior Management Biographies

Find out more about the members of our senior management team by reading their profiles here.